It struck me the other day that there needs to be a reason why we do things the way we do. It is not uncommon for that core reason to be lost in the everyday grind. The usual response when asked why is “because that’s the way it has always been done”. So when we took the time to examine “why” we pour our heart and soul into the Upward brand it was refreshing that our original core value still rang true, “It’s because we care”.
We care that our amazing, habitual and loyal users love a clean practical and functional layout.
We care about the environment and use only FSC© certified paper and have achieved our own FSC© chain of custody certification.
We care that the quality of materials used to build our diaries will last longer than the intended 12 months of use.
We care that the cover materials we use are safe and contains no phthalates.
We care that our copysafe pockets will not transfer the toner off the printed pages you store in them.
We care that our deliveries are made on time and in full.
And most of all we care that the information we print is relevant and can be relied upon.
We care so much about the last point that we have invested a significant amount of time, effort and money into developing a mobile phone app to enhance the printed diary users experience of our Upward products. Through this app we are able to stay connected with the diary users and advise them of any post production edits or corrections and deliver relevant date or news alerts.
The resent release of Version 2 of the Upward Up2Date mobile phone app has been delivered with many improvements and new features. The most significant of those is the ability to push Upward Up2Date events into your electronic calendars as well as maintain the accuracy of your paper based diary.
The Annett Group has owned the Upward brand for more than 20 years and from the time of acquisition we set a course for continuous improvement. It is true that pushing the barrow of small business and dated goods is a grind, but it is certainly not without reward. The abundance of testimonials, support and recognition from adoring diary users fuels the fire and remind us of “WHY” we do things the way we do.
For more information, catalogues and pricing please call +61 (3) 9753 3355